The importance of dental SEO The vast majority of dentist now know that the majority of new patients will come after they have researched different dental practices online, before enquiring. …
What dentists should do in the COVID-19 crisis: Lessons from the 2008 crash
Look to the past to see the future. With the COVID-19 pandemic, we are living through one of the most significant global crises in fifty years. The speed and scale …
Dental Marketing : Fail to plan, plan to fail
Sales seasonality in dentistry Sales seasonality is the technical term for the fact that some months, from a business revenue perspective, are better than others, all other things being equal. …
Is Duplicate Content Killing Your Rankings – Dental Marketing Basics
Duplicate Content Will Get Your Site Penalised Another very common practice we see when analysing the websites of potential clients’ is the use of duplicate content across many different websites, …
Dental Marketing Basics – Website Meta Information
We’re going to start posting a series of informational posts and tips to help all dentists try to get the basics of online dental marketing set up properly. Today’s post …
Is your dental website data compliant ?
GDPR for Dentists – New Data Privacy requirements for your patients data As of the 25th May 2018, new General Data Protection Regulations (GDPR) came into force. All UK businesses …
The importance of the long tail in dental SEO
There is a fundamental difference between vanity and sanity keyword rankings in Google. Yes, you may like to be #1 for “Dentist in [City]” for vanity purposes among your peers. However, …
Free Infographic Content for your Dental Website
Get this infographic on your own website completely FREE . Simply copy and paste the code at the bottom of this post into a page on your website and you’ll …
How to run a Google Adwords campaign for dentists
When marketing your practice online, a pay-per-click (PPC) campaign is one of the fastest ways to have your website appear at the top of search engine results. The term pay-per-click …
How to run a dental Facebook campaign
Dentists traditionally shy away from online media because they do not understand how it works or they think they do not have time. Neither of these excuses are good enough …