SEO is a two staged process
The process of optimising a dental website for SEO is divided into two distinct processes; Onsite and Offsite Optimisation. While a SEO campaign will generally start with onsite optimisation, in truth neither are mutually exclusive . The following will explore in more detail:
On site optimisation covers what happens on your website, and includes SEO considerations such as the structure of your pages, the copy, technical points such as code structure and Meta tags. These are easy to implement as you control these. As part of the Deseo SEO site audit, we will review each of these areas and make recommendations for their improvement. Like brushing your teeth everyday, it’s basically good web hygiene.
Off site optimisation on the other hand covers everything that happens off the site. For instance, who is linking to your site? Where are these links coming from? (e.g. a directory or a blog), what the anchor text says (i.e. the physical link itself) and a raft of other indicators. These are not so easily improved as you are not in control of them.
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